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The Charms and Co
  • HOME
  • CREATE YOUR OWN
  • CREATE FOR ME
    • CREATE IT FOR ME
    • PRE-MADE CHARM PIECES
    • Bedazzle
  • WORKSHOPS
    • WHAT ARE WORKSHOP?
    • BOOK A WORKSHOP
  • SHOP ALL
    • Rings
    • Watches
    • Lipstick Holder
    • Bracelets
    • Journals
  • EVENTS
    • Private Event
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  • Notting Hill Watch

    Notting Hill Watch

    Notting Hill Watch

    Regular price Dhs. 200.00 AED
    Regular price Sale price Dhs. 200.00 AED
    Unit price /  per 

  • o flat chain

    Sold out

    o flat chain

    Regular price Dhs. 0.00 AED
    Regular price Sale price Dhs. 0.00 AED
    Unit price /  per 
    Sold out
  • Oxford Watch

    Oxford Watch

    Oxford Watch

    Regular price Dhs. 200.00 AED
    Regular price Sale price Dhs. 200.00 AED
    Unit price /  per 
  • Paddington Watch

    Paddington Watch

    Paddington Watch

    Regular price Dhs. 200.00 AED
    Regular price Sale price Dhs. 200.00 AED
    Unit price /  per 

  • palm tree charm

    palm tree charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • palm tree colored charm

    palm tree colored charm

    palm tree colored charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • Picadilly Watch

    Picadilly Watch

    Picadilly Watch

    Regular price Dhs. 200.00 AED
    Regular price Sale price Dhs. 200.00 AED
    Unit price /  per 

  • piece of cake charm

    piece of cake charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • pink beaded charm

    pink beaded charm

    pink beaded charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • pink bloom flower charm

    pink bloom flower charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • pink bow charm

    pink bow charm

    pink bow charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • pink butterfly charm

    pink butterfly charm

    pink butterfly charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • pink classic evil eye charm

    pink classic evil eye charm

    pink classic evil eye charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • pink gem charm

    pink gem charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • pink heart charm

    pink heart charm

    pink heart charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • pink little bow charm

    pink little bow charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
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Meet The Founder

What started as a love for meaningful keepsakes and personal storytelling evolved into a vision for something much bigger: creating experiences that bring people together through creativity, craftsmanship and connection.

Having lived and worked across different cultures and communities, I noticed that the moments people remember most aren’t always the events themselves, but the interactions, conversations and memories created within them.

That belief became the foundation of Charms & Co.

Today, I design interactive charm experiences, workshops and brand activations that transform guests from spectators into creators. Whether at a luxury event, corporate gathering or intimate celebration, my goal is always the same — to create moments that feel personal, memorable and worth holding onto.

For me, luxury isn’t about exclusivity for the sake of it. It’s about thoughtfulness, craftsmanship and creating experiences that leave people with something meaningful to take home, both physically and emotionally.

From Dubai to London and beyond, Charms & Co continues to grow with one mission:

To create experiences people don’t just attend, but become part of.

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