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The Charms and Co
  • HOME
  • CREATE YOUR OWN
  • CREATE FOR ME
    • CREATE IT FOR ME
    • PRE-MADE CHARM PIECES
    • Bedazzle
  • WORKSHOPS
    • WHAT ARE WORKSHOP?
    • BOOK A WORKSHOP
  • SHOP ALL
    • Rings
    • Watches
    • Lipstick Holder
    • Bracelets
    • Journals
  • EVENTS
    • Private Event
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  • groovy flower charm

    groovy flower charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • HAIR CLIPS BEDAZZLE

    HAIR CLIPS BEDAZZLE

    HAIR CLIPS BEDAZZLE

    Regular price Dhs. 25.00 AED
    Regular price Sale price Dhs. 25.00 AED
    Unit price /  per 

  • hamburger charm

    hamburger charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • heart bead chain

    Sold out

    heart bead chain

    Regular price Dhs. 0.00 AED
    Regular price Sale price Dhs. 0.00 AED
    Unit price /  per 
    Sold out

  • heart of gold charm

    heart of gold charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • heart watermelon charm

    heart watermelon charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • here comes the sun charm

    here comes the sun charm

    here comes the sun charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • here comes the sun charm

    here comes the sun charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • hotdog charm

    hotdog charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • ice cream cone charm

    ice cream cone charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • jordgubbe charm

    jordgubbe charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • JOURNAL WITH CHARMS

    JOURNAL WITH CHARMS

    Sold out

    JOURNAL WITH CHARMS

    Regular price Dhs. 0.00 AED
    Regular price Sale price Dhs. 0.00 AED
    Unit price /  per 
    Sold out
  • Kensington Watch

    Kensington Watch

    Kensington Watch

    Regular price Dhs. 200.00 AED
    Regular price Sale price Dhs. 200.00 AED
    Unit price /  per 
  • key charm

    key charm

    key charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • Kilburn Watch

    Kilburn Watch

    Kilburn Watch

    Regular price Dhs. 200.00 AED
    Regular price Sale price Dhs. 200.00 AED
    Unit price /  per 
  • Lady Charm Lipstick Holder

    Lady Charm Lipstick Holder

    Lady Charm Lipstick Holder

    Regular price Dhs. 180.00 AED
    Regular price Sale price Dhs. 180.00 AED
    Unit price /  per 
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Meet The Founder

What started as a love for meaningful keepsakes and personal storytelling evolved into a vision for something much bigger: creating experiences that bring people together through creativity, craftsmanship and connection.

Having lived and worked across different cultures and communities, I noticed that the moments people remember most aren’t always the events themselves, but the interactions, conversations and memories created within them.

That belief became the foundation of Charms & Co.

Today, I design interactive charm experiences, workshops and brand activations that transform guests from spectators into creators. Whether at a luxury event, corporate gathering or intimate celebration, my goal is always the same — to create moments that feel personal, memorable and worth holding onto.

For me, luxury isn’t about exclusivity for the sake of it. It’s about thoughtfulness, craftsmanship and creating experiences that leave people with something meaningful to take home, both physically and emotionally.

From Dubai to London and beyond, Charms & Co continues to grow with one mission:

To create experiences people don’t just attend, but become part of.

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