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The Charms and Co
  • HOME
  • CREATE YOUR OWN
  • CREATE FOR ME
    • CREATE IT FOR ME
    • PRE-MADE CHARM PIECES
    • Bedazzle
  • WORKSHOPS
    • WHAT ARE WORKSHOP?
    • BOOK A WORKSHOP
  • SHOP ALL
    • Rings
    • Watches
    • Lipstick Holder
    • Bracelets
    • Journals
  • EVENTS
    • Private Event
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  • red perfume charm

    red perfume charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • red present charm

    red present charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • red shoes charm

    red shoes charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • red sneaker charms

    red sneaker charms

    red sneaker charms

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • Richmond Watch

    Richmond Watch

    Richmond Watch

    Regular price Dhs. 200.00 AED
    Regular price Sale price Dhs. 200.00 AED
    Unit price /  per 

  • rose silver and gold charm

    rose silver and gold charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • Rosey Bracelet

    Rosey Bracelet

    Rosey Bracelet

    Regular price Dhs. 100.00 AED
    Regular price Sale price Dhs. 100.00 AED
    Unit price /  per 

  • round green gem charm

    round green gem charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • round porcelain charm

    round porcelain charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • round shell charm

    round shell charm

    round shell charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • round turquoise charm

    round turquoise charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • seahorse gold charm

    seahorse gold charm

    seahorse gold charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • seashell charm

    seashell charm

    seashell charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • shell silver and gold charm

    shell silver and gold charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • SHOE CHARMS

    SHOE CHARMS

    Sold out

    SHOE CHARMS

    Regular price Dhs. 0.00 AED
    Regular price Sale price Dhs. 0.00 AED
    Unit price /  per 
    Sold out
  • Shoreditch Watch

    Shoreditch Watch

    Shoreditch Watch

    Regular price Dhs. 200.00 AED
    Regular price Sale price Dhs. 200.00 AED
    Unit price /  per 
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Meet The Founder

What started as a love for meaningful keepsakes and personal storytelling evolved into a vision for something much bigger: creating experiences that bring people together through creativity, craftsmanship and connection.

Having lived and worked across different cultures and communities, I noticed that the moments people remember most aren’t always the events themselves, but the interactions, conversations and memories created within them.

That belief became the foundation of Charms & Co.

Today, I design interactive charm experiences, workshops and brand activations that transform guests from spectators into creators. Whether at a luxury event, corporate gathering or intimate celebration, my goal is always the same — to create moments that feel personal, memorable and worth holding onto.

For me, luxury isn’t about exclusivity for the sake of it. It’s about thoughtfulness, craftsmanship and creating experiences that leave people with something meaningful to take home, both physically and emotionally.

From Dubai to London and beyond, Charms & Co continues to grow with one mission:

To create experiences people don’t just attend, but become part of.

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