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The Charms and Co
  • HOME
  • CREATE YOUR OWN
  • CREATE FOR ME
    • CREATE IT FOR ME
    • PRE-MADE CHARM PIECES
    • Bedazzle
  • WORKSHOPS
    • WHAT ARE WORKSHOP?
    • BOOK A WORKSHOP
  • SHOP ALL
    • Rings
    • Watches
    • Lipstick Holder
    • Bracelets
    • Journals
  • EVENTS
    • Private Event
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  • big letter "Z"

    big letter "Z"

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • big starfish charm

    big starfish charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • black bee charm

    black bee charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • black gem charm

    black gem charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • black medallion charm

    black medallion charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • black purse charm

    black purse charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • black stones charm

    black stones charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • blue bead charm

    blue bead charm

    blue bead charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • blue coral charm

    blue coral charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • blueberry charm

    blueberry charm

    blueberry charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • Bracelet Build Your Own Set

    Bracelet Build Your Own Set

    Bracelet Build Your Own Set

    Regular price Dhs. 230.00 AED
    Regular price Sale price Dhs. 230.00 AED
    Unit price /  per 

  • bright sun charm

    bright sun charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • Brixton Watch

    Brixton Watch

    Brixton Watch

    Regular price Dhs. 200.00 AED
    Regular price Sale price Dhs. 200.00 AED
    Unit price /  per 

  • Build For Me Set

    Build For Me Set

    Regular price Dhs. 230.00 AED
    Regular price Sale price Dhs. 230.00 AED
    Unit price /  per 

  • butterfly enamel charm

    butterfly enamel charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • butterfly gold and silver charm

    butterfly gold and silver charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
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Meet The Founder

What started as a love for meaningful keepsakes and personal storytelling evolved into a vision for something much bigger: creating experiences that bring people together through creativity, craftsmanship and connection.

Having lived and worked across different cultures and communities, I noticed that the moments people remember most aren’t always the events themselves, but the interactions, conversations and memories created within them.

That belief became the foundation of Charms & Co.

Today, I design interactive charm experiences, workshops and brand activations that transform guests from spectators into creators. Whether at a luxury event, corporate gathering or intimate celebration, my goal is always the same — to create moments that feel personal, memorable and worth holding onto.

For me, luxury isn’t about exclusivity for the sake of it. It’s about thoughtfulness, craftsmanship and creating experiences that leave people with something meaningful to take home, both physically and emotionally.

From Dubai to London and beyond, Charms & Co continues to grow with one mission:

To create experiences people don’t just attend, but become part of.

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