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The Charms and Co
  • HOME
  • CREATE YOUR OWN
  • CREATE FOR ME
    • CREATE IT FOR ME
    • PRE-MADE CHARM PIECES
    • Bedazzle
  • WORKSHOPS
    • WHAT ARE WORKSHOP?
    • BOOK A WORKSHOP
  • SHOP ALL
    • Rings
    • Watches
    • Lipstick Holder
    • Bracelets
    • Journals
  • EVENTS
    • Private Event
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  • snake heart charm

    snake heart charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • Soho Watch

    Soho Watch

    Soho Watch

    Regular price Dhs. 200.00 AED
    Regular price Sale price Dhs. 200.00 AED
    Unit price /  per 

  • spring flower charm

    spring flower charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • square green gem charm

    square green gem charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • Stardust Ring

    Stardust Ring

    Stardust Ring

    Regular price Dhs. 150.00 AED
    Regular price Sale price Dhs. 150.00 AED
    Unit price /  per 
  • summer star charm

    summer star charm

    summer star charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • summer sun charm

    summer sun charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • sunny charm

    sunny charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • sunny day charm

    sunny day charm

    sunny day charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • sunny egg charm

    sunny egg charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • sweet gold charm

    sweet gold charm

    sweet gold charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • sweet little heart charm

    sweet little heart charm

    sweet little heart charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 
  • TASSEL PURSE CHARM BUILDER

    TASSEL PURSE CHARM BUILDER

    Sold out

    TASSEL PURSE CHARM BUILDER

    Regular price Dhs. 0.00 AED
    Regular price Sale price Dhs. 0.00 AED
    Unit price /  per 
    Sold out

  • the cross charm

    the cross charm

    Regular price Dhs. 35.00 AED
    Regular price Sale price Dhs. 35.00 AED
    Unit price /  per 

  • thin box chain

    Sold out

    thin box chain

    Regular price Dhs. 0.00 AED
    Regular price Sale price Dhs. 0.00 AED
    Unit price /  per 
    Sold out
  • THIN DANGLE CHARM NECKLACE

    THIN DANGLE CHARM NECKLACE

    Sold out

    THIN DANGLE CHARM NECKLACE

    Regular price Dhs. 0.00 AED
    Regular price Sale price Dhs. 0.00 AED
    Unit price /  per 
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MORE INFO

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Meet The Founder

What started as a love for meaningful keepsakes and personal storytelling evolved into a vision for something much bigger: creating experiences that bring people together through creativity, craftsmanship and connection.

Having lived and worked across different cultures and communities, I noticed that the moments people remember most aren’t always the events themselves, but the interactions, conversations and memories created within them.

That belief became the foundation of Charms & Co.

Today, I design interactive charm experiences, workshops and brand activations that transform guests from spectators into creators. Whether at a luxury event, corporate gathering or intimate celebration, my goal is always the same — to create moments that feel personal, memorable and worth holding onto.

For me, luxury isn’t about exclusivity for the sake of it. It’s about thoughtfulness, craftsmanship and creating experiences that leave people with something meaningful to take home, both physically and emotionally.

From Dubai to London and beyond, Charms & Co continues to grow with one mission:

To create experiences people don’t just attend, but become part of.

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